24 April 2016, Amman - The Asian Football Development Project (AFDP), Jordan Football Association (JFA) and World Vision International (WVI) announce today the signing of a Memorandum of Understanding to establish a framework for implementing 'One Goal' - a campaign that seeks to tackle the poor nutritional practices by leveraging the power of and the passion for football in the region, and for greater cooperation on a number of development programs that seek to empower women, build resilience amongst refugees and host communities, and promote grassroots football. 

The one-year partnership agreement, inked by AFDP Founder and Chairman HRH Prince Ali Bin Al Hussein, World Vision Jordan’s Head of Office Mr. Steffen Horstmeier and JFA General Secretary Mr. Fadi Zureikat, serves to strengthen joint efforts for the development of grassroots, youth and women’s football to further grow the game in Jordan, particularly ahead of the FIFA U17 Women's World Cup 2016, and to contribute to social change for improved health and education, as well as for resilience-building amongst refugees and promoting integration with the host communities in and around refugee camps in Northern Jordan.

"It is our responsibility to defend the right of the youth to an environment that empowers them physically and mentally, and encourages them to adopt the right attitude towards nutrition which is essential for building stronger future generations, and consequently, stronger football players. This is the kind of change we are striving to create in Jordan with World Vision through One Goal," Prince Ali commented.

Mr. Steffen Horstmeier expressed his appreciation about the prospect of working with AFDP and JFA. He said “My hope is that this quality partnership will help us to grow the great game of football and use it as a platform to successfully spread important knowledge to many young people in Jordan.”

"Jordan Football Association will take this campaign as an opportunity to raise the players and parents’ awareness on the importance of healthy nutrition. Nutrition needs to become a priority for football players as it reflects on their performance on the pitch, and their health off the pitch,” Fadi Zureikat commented.

“We will utilize football to educate our grassroots of the importance of having healthy nutritional habits through activities, workshops, and festivals. Proper nutrition benefits the players’ performance physically, mentally, and it will also merit when they pass those practices to the generations after, not only in sports, but in establishing a healthy well-nourished lifestyle," he added.

One Goal is a partner-driven campaign consisting of the core partners World Vision, AFDP, Asian Football Confederation, Global Alliance for Improved Nutrition (GAIN), and Royal DSM.

The AFDP, with support from PepsiCo and various dedicated organizations has been running regular football programs for boys and girls at the Zaatari Camp and surrounding refugee-host communities since 2012, in addition to women's development programs and grassroots projects in over 15 countries across Asia, and has previously joined forces with World Vision on mutual collaborations including the first women's football festival in Lebanon entitled 'Our Game, Our Goals' and a training course in the Azraq Refugee Camp in Jordan, organized and funded by the Premier League.