The One Goal flag was marched in along with players of both sides prior to the game, a move made by the Football Association of Malaysia (FAM) who intends to use it for all League and Cup games as well as the national team’s friendlies.

The FAM, in conjunction with its Executive Committee meeting, announced their pledge to support the One Goal campaign in a short ceremony.

The One Goal flag was shown during the ceremony attended by FAM Deputy President HRH Tengku Abdullah Sultan Ahmad Shah, FAM General Secretary Datuk Hamidin Mohd Amin, AFC Director of Marketing and Social Responsibility Stuart Ramalingam and Chief Executive Officer of World Vision Malaysia Liew Tong Ngan.

“We would like to congratulate Malaysia for becoming the first country to premier the ‘AFC One Goal’ initiative,” said Ramalingam.

“We hope that this programme will be expanded to other countries and the partnership between AFC and FAM continues and flourishes for the next 10 years.

“FAM are the harbinger of this programme and the legacy it would leave will be example for many other countries across the continent,” he added.

The AFC, along with partners World Vision, DSM, Global Alliance for Improving Nutrition (GAIN) and the Asian Football Development Project, officially launched the One Goal campaign on the eve of the 2013 AFC Annual Awards last November.

The One Goal campaign aims to leverage the power of and the passion for football in the region to tackle the poor nutritional practices and access that have been holding back Asia and Asian football and to ensure that children across Asia eat, live and play right.

Asia is home to close to 578 million of the 1 billion malnourished people around the world.