Delhi, 12 February 2014 – The One Goal campaign, a partnership between the Asian Football Confederation (AFC), World Vision, Royal DSM, Global Alliance for Improved Nutrition (GAIN) and Asian Football Development Project (AFCP) which seeks to leverage the power of football to fight malnutrition and obesity in Asia kicked off today in India with the launch of a report titled “Fuelling Asia’s footballers for the future” as part of the Next Steps Sports for Development Conference hosted by Magic Bus Foundation India.

Chronic malnutrition is costing countries in the region billions of dollars every year. 200 million Asian children are malnourished while at the same time childhood obesity affects 19 million children with this figure expected to rise to 70 million over the next 10 years.  One Goal is a movement of football lovers united to ensure that every child in Asia enjoys good nutrition. The One Goal campaign aims to tackle this double burden of nutrition through an innovative approach that encourages good nutrition practices by reaching out to the 1.4 billion football fans in Asia.

Opening the media conference Pratik Kumar, CEO, Magic Bus India foundation said, “Sports play an important part in the development of children, communities and our nation.  We are very encouraged to see the football community come together to harness its reach and support for child nutrition in India.”

“As the sport with the fastest growing following and viewership, football has the power to unite people to take action,” said Grenville Hopkinson, Social Franchising Director, One Goal speaking during the launch.  “One Goal is about bring this power to fight child malnutrition in Asia.”

“We know and believe that by addressing the issue of child malnutrition, we can directly impact the growth and wellbeing of a nation,” said Valentine Davidar, Head – Public Engagement, World Vision India, “This collaborative venture with AFC and the All India Football Federation should help us amplify the impact of our nutrition programmes and bring them to scale.”

“Good nutrition in the first 1000 days of the child’s life makes a huge difference to the nutrition status of the child and can increase the GDP of a country by 4%,” according to Salil Kumar, Manager-India Operations, GAIN, “One Goal has the ability to transform the lives of millions of children in India by helping them eat, live and play right.”

"Nutrition is a fundamental block for growth and development but also a core function and pillar for the development of the game,” according to Stuart Ramalingam, CSR Director, AFC, “Here, the Asian Football Confederation and its Member Associations hopes that the invaluable benefits of this campaign will be translated to the field and beyond."

Releasing a report titled “Fuelling Asia’s footballers for the future” on behalf of the One Goal campaign, Bhaichung Bhutia, Indian International footballer and campaign ambassador said, “As a footballer I know the importance of good nutrition from an early age.  I am very proud to be associated with a campaign that encourages good nutrition for all children and I am happy to support it.”  Renedy Singh, former vice captain of the India football team signed the campaign ball to symbolically start off the campaign.

The report looks ahead to the FIFA World Cup in 2022 in Qatar, charting the nutritional status of children in selected member countries of the AFC. ‘Red cards’ are assigned to those countries that have high burdens of both undernutrition and overnutrition, yet are undertaking action to improve their game when it comes to nutrition policy and practice. ‘Yellow cards’ are assigned to those countries assessed as emerging onto the field with respect to commitments to nutrition policy and practice.

For more info: Impuri Ngayawon, World Vision India: +91 8800605557; impuri_ngayawon@wvi.org


About the Partners

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.  The AFC is now headquartered in Kuala Lumpur, Malaysia and consists of 46 Member Associations and one Associate Member Association. Shaikh Salman bin Ebrahim Al Khalifa of Bahrain is the AFC President and Dato’ Alex Soosay is the AFC General Secretary. (http://www.the-afc.com)

The Asian Football Development Project is a not-for-profit Youth Commission founded in January 2012. AFDP provides Asian football organisations and development organisations using football as a tool for social development with needs-based assistance. (http://www.the-afdp.com)

The Global Alliance for Improved Nutrition is an alliance driven by the vision of a world without malnutrition. Created in 2002 at a Special Session of the UN General Assembly on Children, GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. (http://www.gainhealth.org)

Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders.(http://www.dsm.com)

World Vision is a global Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice.  World Vision serves all people, regardless of religion, race, ethnicity, or gender. (http://www.worldvision.in)

Magic Bus India Foundation steers children towards a better life with better awareness, better life skills, and better opportunities, in the journey from childhood to livelihood. (http://www.magicbus.org)