• Freestyle Football Federation formalise partnership with One Goal campaign to promote the nutrition message – through the power of football
  • One Goal Freestyle Football ambassadors to perform at local events and F3 World Tour to raise awareness

Manchester, 10 September 2014 – The Freestyle Football Federation (F3—the governing body for the sport of freestyle football) today formalised their partnership with the One Goal campaign joining the effort to improve nutrition for children in Asia through the power of football.

The partnership was made official during a One Goal and F3 press conference today in conjunction with the SoccerEx Global Convention 2014 where global leaders in the business of football have come together to network and do business.

Leveraging the power of football, the One Goal campaign seeks to end child malnutrition in Asia by increasing child participation in a healthy, active lifestyle through grassroots football, and promoting the critical role of good nutrition in a child’s ability to develop properly. Poor nutrition early in life and an unhealthy lifestyle later in life are preventing Asia’s children from experiencing good nutrition and competing equally with their international counterparts on the field.

“F3 and One Goal together have a fantastic opportunity to deliver messages around nutrition to young people throughout Asia in a way that will be remembered and understood. F3 is excited and proud to be associated to the One Goal campaign. It is a cause we really believe in and its success can also be measured by increases in participation across Asia,” said Daniel Wood, President of F3, at the press conference.

F3 will raise awareness for the cause and campaign through freestyle demonstrations and workshops at events, and delivering nutrition education through freestyle football programmes. F3 World Tour events will feature their partnership with One Goal and engage freestyle fans with the nutrition message.

“Through this partnership with F3, the nutrition message will be shared with millions of more football fans globally in a most engaging way through freestyle tricks by role models in the sport of freestyle football. This partnership is a great step in ensuring every child in Asia can experience good nutrition,” said Stefan Germann, Executive Director One Goal.

F3 will name local One Goal Freestyle Football ambassadors from its top global and regional football freestylers in every Asian country. Such ambassadors will perform and deliver training that is underpinned by the key understanding of basic nutrition.

F3 operates in 91 countries and co-ordinates over 100 events every year. “F3 will support One Goal across our global network, giving us all a common goal to work towards,” said Daniel Wood.

Informational videos and more information on the One Goal campaign can be found at www.onegoal.asia.

For more information contact            

Lindsey Talerico-Hedren, One Goal |  Lindsey@onegoal.asia  

Daniel Wood, F3  |  info@freestylefootball.org  | +44 (0)7546 259367

Like and follow One Goal and F3 to stay abreast of partnership news



Twitter @OneGoalAsia

Twitter @F3ontheball

About One Goal

One Goal is a partnership initiative of World Vision, Asian Football Confederation, The Global Alliance for Improved Nutrition, DSM, and Asian Football Development Project with one goal:  Nutrition for every child. With football as the catalyst, One Goal seeks to bring awareness to the issue of child malnutrition in Asia and powerfully inspire and mobilise the football community to take action to increase the number of children in Asia who survive and thrive. www.onegoal.asia

About the Partners

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.  The AFC is now headquartered in Kuala Lumpur, Malaysia and consists of 46 Member Associations and one Associate Member Association. Shaikh Salman bin Ebrahim Al Khalifa of Bahrain is the AFC President and Dato’ Alex Soosay is the AFC General Secretary. (http://www.the-afc.com)

The Asian Football Development Project is a not-for-profit Youth Commission founded in January 2012. AFDP provides Asian football organisations and development organisations using football as a tool for social development with needs-based assistance. (http://www.the-afdp.com)

The Global Alliance for Improved Nutrition (GAIN) is an alliance driven by the vision of a world without malnutrition. Created in 2002 at a Special Session of the UN General Assembly on Children, GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. (http://www.gainhealth.org)

Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. (http://www.dsm.com)

World Vision is a global Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice.  World Vision serves all people, regardless of religion, race, ethnicity, or gender. (http://www.wvi.org)