Right now in Canada, women footballers from around the world are part of history in the making! The 2015 FIFA Women's World Cup is underway 6 June-5 July giving opportunity for women footballers to compete on the world stage, and representing this powerful message: When #GirlsCan join and play, everybody wins!

Girls’ involvement in sport makes them visible, gives them agency and helps them reach their full potential. Sport programs represent a highly effective, low-cost means of addressing some of the most pressing global development challenges – driving progress in improving sexual and reproductive health of adolescents and young women, combatting the causes of malnutrition and obesity, fulfilling their rights, and achieving gender equity. 

During the FIFA Women’s World Cup 2015 in Canada, Women Deliver, UNICEF, Right to Play, Global Alliance for Improved Nutrition (GAIN), and One Goal are kicking off the #GirlsCan advocacy campaign to raise awareness of how sport can positively influence girls’ lives. 

Two ways you can spread the message that #GirlsCan

  1. Show the world what #GirlsCan do: Share your story and picture!

    Did sport empower you in your life or career? Share your story on Twitter, Instagram, and Facebook! Upload a photo of you playing your favorite sport and tell us about your journey using the hashtag #GirlsCan.

    Tag #GirlsCan in your post.


  1. Advocate for girls’ involvement in sport by sharing one or more of these messages in social media
  • Playing #sport promotes #equality & can help transform gender norms #equality. When #GirlsCan join in, everybody wins! 
  • When #GirlsCan discover their power on the field, they unlock their potential off the field [include the graphic below]
  • Sport programs for girls take us one step closer to ensuring they are healthy, confident and empowered. #GirlsCan 
  • The playing field is a natural space to share info and educate girls & young women about their rights. #GirlsCan 


As part of the #GirlsCan campaign, Women Deliver, UNICEF, Right to Play, Global Alliance for Improved Nutrition (GAIN), and One Goal are teaming up with an advisory committee of leading international NGOs, UN agencies and corporations to host the Girl Power in Play symposium on 18-19 June 2015 in Ottawa, Canada. The symposium will convene decision- makers, program leaders, sports stars, researchers and donor partners to advance the issue of girls' involvement in sports as a critical component to their health, development and wellbeing. 

When girls play, everyone wins. 

 All tournament long, follow One Goal on Facebook to see how sport can positively influence girls’ lives, achieve gender equity and combat malnutrition.