Kuala Lumpur, 22 February 2014 –The Football Association of Malaysia (FAM) today announced their pledge to support the regional One Goal nutrition awareness campaign that is spearheaded by the Asian Football Confederation (AFC) and World Vision.

The announcement was made during a FAM press conference held today in conjunction with the organisation’s EXCO meeting at Wisma FAM. A flag ceremony was conducted to commemorate the occasion withStuart Ramalingam, Director of Marketing & Social Responsibility from AFC, Liew TongNgan, Chief Executive Officerof World Vision Malaysia (WVM), KDYMM Sultan Haji Ahmad Shah Al- Musta’inBillah, President of FAM,KDYTM Tengku Abdullah Al-Haj, Vice President of FAM, and YH Dato' Hamidin bin Hj Mohd Amin, General Secretary of FAM,present to lend their support.

Focused on providing nutrition for every child in Asia by leveraging on the power of and the passion for football in the region,  the ‘One Goal’ campaign seeks to tackle the poor nutritional practices and access that have been holding back Asia and Asian football.

FAM will raise awareness for the initiative by displaying the One Goal flag, which highlights the campaign website onegoal.asia, during all Malaysian matches played from now on, beginning with the match between Malaysia and the Philippines on 1 March 2014.

With the ten-year long One Goal campaign having only been launched in November last year, Malaysia is leading the way as the first country to pledge support via its national football governing body.

“The football association of Malaysia is proud to be amongst the first to lend its support to such a worthy cause. If all regional footballing bodies can come together to address this concern of proper early nutrition, I believe we will have a better chance of seeing the children of tomorrow take Asian nations to the next level,” said KDYMM Sultan Haji Ahmad Shah Al- Musta’inBillah, President of FAM.

Asia is home to close to 578 million of the 1 billion malnourished people around the world, while some 100 million of the 165 million children globally who are stunted - a condition where physical and intellectual growth is impaired due to chronic under nutrition - are Asian. 

“Stunting not only exposes these children to a higher likelihood of contracting non-communicable diseases like diabetes and heart disease when older, but more crucially, places an enormous burden on Asia as a whole, diminishing the potential of individuals, societies and economies. We believe we can drastically improve these statistics through the power and reach of football,” said Liew TongNgan, Chief Executive Office of World Vision Malaysia.

“The importance of increasing nutritional awareness and improving early nutritional practices for the betterment of Asia cannot be emphasized enough. Through the One Goal campaign, we hope that raising awareness and providing information through football can lead the way towards a more competitive Asia that is able to realise its true potential, whether it is through sports or otherwise,” said Stuart Ramalingam of the One Goal taskforce, and Director of Marketing & Social Responsibility from AFC.

The first of many Nutrition Club fundraising efforts by One Goal has been launched to raise US$50,000 for 10,000 malnourished children under the age of 5 within the Vietnamese provinces of Dien Bien, Yen Bai and Quang Ngai.

On top of the One Goal campaign, FAM will also be working together with AFC, Asian Development Bank (ADB), Joint United Nations Programme on HIV/AIDS (UNAIDS) on a football-based HIV/AIDS Communications Campaign and prevention programs that will help tackle the risk of HIV transmission among young people.

Informational videos and more information on the One Goal campaign can be found at www.onegoal.asia.

For media enquiries, please contact

Grace Eu: grace@onegoal.asia

JayanthVincent: jayanth@onegoal.asia

Neil StaMaria: neil.stamaria@the-afc.com

The One Goal campaign’s vision is to unite a diverse range of audiences under the banner of football and serve them messages about good nutrition, especially for children, thereby igniting a social movement that will transform child nutrition in the region and help more children survive and thrive. The One Goal campaign is part of AFC’s long term social responsibility strategy, for which it has tied up with partners World Vision, DSM, Global Alliance for Improving Nutrition (GAIN) and the Asian Football Development Project (AFDP). The campaign will seek to transform child nutrition in the Asian region by engaging players, fans and football lovers to become ambassadors for good nutritional practices and engage and encourage governments to invest more in helping children to access nutritious foods so they can grow up strong and reach their fullest potential.

The Football Association of Malaysia (FAM) is the governing body for football in Malaysia, responsible for organising the Malaysian national football team and the major tournaments within the country.FAM has been a member to both FIFA and AFC since 1956. (www.fam.org.my

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.  The AFC is now headquartered in Kuala Lumpur, Malaysia and consists of 47 Member Associations and one Associate Member Association. Shaikh Salman bin Ebrahim AlKhalifa of Bahrain is the AFC President and Dato’ Alex Soosay is the AFC General Secretary. (http://www.the-afc.com)

World Vision is a global Christian relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice.  World Vision serves all people, regardless of religion, race, ethnicity, or gender. (http://www.wvi.org)